What we will not claim
This practice is not an emergency service. 988 is.
AI-generated illustration. Not a real office.
A practice of five clinicians cannot answer the telephone at three in the morning, and a website that says it can is promising care nobody will give. So this practice says plainly that it is not an emergency service, and puts 988 and 911 on every page.
What you will see advertised
“Text your therapist 24/7 — we're always here whenever you're in crisis.”
Quoted in order to be refused: this practice never says it, and the rest of this page says why.
Why a practice says it, and why it misleads
Somebody reading a therapy site late at night wants to know that a person will answer. A line that says someone is always on hand answers that worry in one sentence, and some sites lean on it.
It misleads because the reader it works on hardest is the one who can least afford to be wrong. A small practice has appointment hours, a voicemail and an inbox that people read on working days. A reader who reaches out in a crisis and waits for an answer that is not coming has been let down by the website before anything else has happened.
The honest sentence is the less comforting one, and it does more good: it sends the reader to the people who do answer, and it puts them in front of the reader before the need arises, on every page.
Who to call
These answer. This practice does not, outside office hours.
Emergency
Call 911
If you or someone else is in immediate danger, or has been hurt, call 911 or go to the nearest emergency room.
988 Suicide & Crisis Lifeline
Call or text 988
Free, confidential and open 24 hours a day, every day of the year. You can also chat at 988lifeline.org. In New York City, 988 is the City's own crisis line too, and it can arrange for a mobile crisis team to come to you.
Veterans Crisis Line
Call 988, then press 1
For veterans, service members and the people who care about them. You can also text 838255.
Crisis Text Line
Text HOME to 741741
A trained counselor by text, 24 hours a day, from anywhere in the United States.
What the law says
As it read in October 2026.
A licensed professional may not advertise in a way that is false or misleading, or make a claim it cannot substantiate (8 NYCRR § 29.1(b)(12)).
False advertising in the conduct of any business is unlawful in New York (GBL § 350).
- 8 NYCRR § 29.1(b)(12) (opens the source in a new tab) A licensed professional may not advertise in a way that is false or misleading, guarantees a service, makes a claim it cannot substantiate, claims superiority, or offers a bonus or inducement other than a reduced fee.
- N.Y. General Business Law § 350 (opens the source in a new tab) False advertising in the conduct of any business is unlawful in New York.
What this practice does
If you're in danger right now, call 911. For a mental health crisis, call or text 988 or chat at 988lifeline.org, 24 hours a day; veterans can call 988 and press 1. You can also text HOME to 741741. Our phone and messages are not monitored outside office hours, and this website is not an emergency service.
Messages are answered Monday to Friday, 9 am to 5 pm, and returned within one working day. They are not watched in the evening, at night or at weekends.
Between sessions your clinician agrees with you what to do if things get worse, and that plan includes 988.
Keep reading
The other things this site will not claim
Book a free call
Book a free fifteen-minute call, or go straight to a first session if you know what you want. Nothing is paid online, and nothing on the form asks why you're coming.